This brand makes its products in the UK, either through local production or bespoke made-to-order processes. Brands in this pillar often also source the majority (or all) of the raw materials used in their products from the UK.

Brands that work with materials derived from nature — such as wood, clay, stone, wool, linen or plant-based fibres — often prioritise renewability, longevity and low-impact sourcing.

Some brands actively support the protection of ecosystems, biodiversity or natural resources through their sourcing choices, partnerships, or contributions to conservation initiatives.

Many makers focus their impact on reducing waste by using certified recycled, reclaimed or repurposed materials instead of virgin resources — often as their primary sustainability approach.

This pillar reflects brands that create fair access to work and opportunity, whether through inclusive employment practices, ethical supply chains, or partnerships that support underrepresented or disadvantaged communities.

This brand supports the preservation of heritage crafts and enable artisans to create sustainable livelihoods through their traditional skills.

This brand/maker actively advocates for women and non-binary peoplethrough leadership, employment, training, or initiatives that promote equitable opportunities within their business or supply chain.

Brands aligned with this pillar consider product life beyond the point of sale — through durability, repairability, modular design, take-back schemes, or made-to-order production that minimises waste.

Some businesses play an active role in their local or wider communities, whether through collaborations, volunteering, workshops, education, or reinvestment into the places they operate.

This brand/maker is committed to reducing its carbon footprint through initiatives such as: adopting renewable energy sources to operate its business or production, reduced packaging, improving energy efficiency or green shipping and logistics.

These brands are transparent in business practices and clear about materials, sourcing, production, pricing, and where they are still learning or improving. This can be done either formally in annual Corporate reports or less formally in smaller initiatives for micro brands.