Brands that prioritise renewable, reclaimed, recycled or low-impact materials, reducing reliance on virgin resources and supporting long-term durability.

Brands that actively reduce their environmental footprint through energy efficiency, waste reduction, responsible sourcing, conservation partnerships, or carbon-reduction initiatives.

Brands that create fair, inclusive opportunities through ethical employment practices, equitable supply chains, and initiatives that support underrepresented communities.

Brands that preserve traditional skills, support artisans, and contribute positively to their local or global communities.

Brands that consider the full lifecycle of their products through durability, repairability, modularity, take-back schemes, or made-to-order production that minimises waste.

Brands that are open about their materials, sourcing, production, and areas for improvement — whether through formal reporting or clear, honest communication.